RANCHO BONITA NURSERY – Logo Production

As often as we work on Logo design and branding, the goals and challenges remain the same: to create a graphically clear logo that communicates the most important aspects of that business. The same was true for our project with Joe Reid, partner in Rancho Bonita Nursery. Rancho Bonita is a small start up nursery based out of Palm Springs, California that offers a growing range of specialty plants for small and large scale use. As a new business positioned for growth it was time for them to brand their business and get their identity out there.

Working with a sketch that they already had, we guided them through a process that would give them a powerful logo that represented their business and would be in a format that they could use on anything from business cards, to t-shirts, to banners and their website. A key part of the Rancho Bonita logo were the desert mountains, as they dominate the landscape of the Palm Springs area. We worked through several color studies to achieve not just the look, but an ambiance that, coupled with the other elements of the logo, created a powerful visual statement.

Joe Reid was kind enough to offer this feedback:

“Working with BJR Concepts is simply effortless. They’re able to quickly grasp concepts and turn out exceptional designs all within the committed deadlines. I am most impressed with their ability to create outstanding visuals that look professional, are top quality, and continuously get us compliments. They have creatively helped us produce business cards, commercial brochures, banners, and booklets for our customers. Overall, we enjoy working with BJR Concepts and will continue to use them for all of our design needs.”
Joe Reid, Partner – Rancho Bonita Nursery